Ongoing Projects
Integrated Marketing Campaign: Snapple 2016
I was recently selected to join Pace University in creating an integrated marketing communications campaign for a major CPG company. I am working on a team of fellow students and faculty members to create, develop, and ultimately present our ideas to the client. This is done through the National American Advertising Association where other universities will compete alongside our school in the hopes of the organization selecting the IMC that they best would represent their brand to then launch the campaign for 2017. Possible outcomes from winning the competition is that the client will implement the campaign nationwide.
I was recently selected to join Pace University in creating an integrated marketing communications campaign for a major CPG company. I am working on a team of fellow students and faculty members to create, develop, and ultimately present our ideas to the client. This is done through the National American Advertising Association where other universities will compete alongside our school in the hopes of the organization selecting the IMC that they best would represent their brand to then launch the campaign for 2017. Possible outcomes from winning the competition is that the client will implement the campaign nationwide.
Completed Projects
Marketing Case Study: The Coleman Art Museum 3/31/2016
A case study completed with a team regarding addressing how to deal with key challenges the museum is facing which include a three year profit loss and a brand image problem. Original case study outline is available upon request.
A case study completed with a team regarding addressing how to deal with key challenges the museum is facing which include a three year profit loss and a brand image problem. Original case study outline is available upon request.
Marketing Case Study: Fresh Direct 4/27/2015
A team case study for Fresh Direct, including a SWOT analysis, competitor overview, and recommendations for addressing growing consumer concerns.
A team case study for Fresh Direct, including a SWOT analysis, competitor overview, and recommendations for addressing growing consumer concerns.
Marketing Campaign: Pace University (Culture.Diversity.New York City) 4/27/2015
Worked in a team of 4 other members to create a year long marketing campaign for my university. Our theme was focused around enhancing the aspects of culture, diversity, and centering in on using the New York City campus to its full advantage. This was one of my favorite campaigns thus far because we were given a broad assignment which allowed our creativity to take over and resulted in this amazing campaign. We had to work with a budget of 1 million dollars and the implementation of this campaign fit within the budget perfectly. Link below for the presentation slides. Full report can be emailed upon request.
Worked in a team of 4 other members to create a year long marketing campaign for my university. Our theme was focused around enhancing the aspects of culture, diversity, and centering in on using the New York City campus to its full advantage. This was one of my favorite campaigns thus far because we were given a broad assignment which allowed our creativity to take over and resulted in this amazing campaign. We had to work with a budget of 1 million dollars and the implementation of this campaign fit within the budget perfectly. Link below for the presentation slides. Full report can be emailed upon request.
The New Rules of Retail Penning The Next Chapter (Essay): "Application Nation" 5/11/2015
After reading and analyzing the book: The New Rules of Retail by Robin Lewis and Michael Dart for a marketing course focusing on retail management, we were instructed to write a continuing chapter for the book. The book overall focuses on the different Waves in the retail industry and the progression (and possible decline). It focused on three main aspects: neurological connectivity, preemptive distribution, and total value control chain. All three aspects were incorporated into the introduction of what I believe should be the final chapter in the book.
I titled the chapter "Application Nation" and focused on the necessity for retailers to put technological powers to use via direct marketings and beckoning.
After reading and analyzing the book: The New Rules of Retail by Robin Lewis and Michael Dart for a marketing course focusing on retail management, we were instructed to write a continuing chapter for the book. The book overall focuses on the different Waves in the retail industry and the progression (and possible decline). It focused on three main aspects: neurological connectivity, preemptive distribution, and total value control chain. All three aspects were incorporated into the introduction of what I believe should be the final chapter in the book.
I titled the chapter "Application Nation" and focused on the necessity for retailers to put technological powers to use via direct marketings and beckoning.
Marketing Campaign: Birchbox 4/15/2015
Regarding creating a unified integration for a relatively recent company, Birchbox, between their brick and mortar and online presence. The overall concept was to integrate the two together to provide a seamless experience for their customers.
Regarding creating a unified integration for a relatively recent company, Birchbox, between their brick and mortar and online presence. The overall concept was to integrate the two together to provide a seamless experience for their customers.
