RIP Marc by Marc Jacobs
The End of a Major Fashion Label
Many have probably already heard the devastating news. Marc Jacob official announced yesterday that the high end retailers sister brand Marc by Marc Jacobs is closing it's doors once and for all. The line featured Marc Jacob's iconic styles but as a more ready-to-wear line and also at a much friendlier budget.
The brand hasn't been in the business very long, only opening their doors in the early 2000's but it seem that things aren't going exactly as planned. The brand has seen a constant downward shift in their revenues for quite some time now and it looks as though they're finally calling it quits.
But although Marc by Marc Jacobs is closing it's doors, that doesn't mean that we've seen the last of this label. Jacob is intending to integrate the sister brand into its original brand Marc Jacobs. Although this would seem understandable to some, others are becoming highly concerned for the brand. It seems too far of a stretch to integrate the two brands into one. Although they are from the same organization, the branding, target audience, and positioning is highly different between the two.
Although we do not know what exactly will happen with the brand overall, fashionistas are becoming highly concerned. Regardless, this isn't the last we'll be seeing of Sir Marc Jacobs and his creative mind.
The brand hasn't been in the business very long, only opening their doors in the early 2000's but it seem that things aren't going exactly as planned. The brand has seen a constant downward shift in their revenues for quite some time now and it looks as though they're finally calling it quits.
But although Marc by Marc Jacobs is closing it's doors, that doesn't mean that we've seen the last of this label. Jacob is intending to integrate the sister brand into its original brand Marc Jacobs. Although this would seem understandable to some, others are becoming highly concerned for the brand. It seems too far of a stretch to integrate the two brands into one. Although they are from the same organization, the branding, target audience, and positioning is highly different between the two.
Although we do not know what exactly will happen with the brand overall, fashionistas are becoming highly concerned. Regardless, this isn't the last we'll be seeing of Sir Marc Jacobs and his creative mind.
